Blog / For stores and brands

Your loyalty program belongs in your customers’ wallets

Programs underperform when the card stays in the drawer — and stores without a program give repeat customers no reason on record to come back. Givvy answers both, in one wallet.

If your store runs a loyalty program, your members joined because they like your store — not because they wanted another card to carry. So the cards sit in drawers, phone numbers get mistyped at the register, and the program you built to bring people back quietly underperforms.

If your store does not run a program, the problem is the mirror image: repeat customers have no reason on record to choose you over the store across the street, and building a program from scratch — software, training, administration — has always cost more than it first looked like it would return.

Two paths, one wallet

Already have a loyalty program? Connect it. Your program stays yours — your rules, your members. Givvy connects it, so your members carry it in their wallet, show it at checkout, and watch their balance stay up to date. The membership your customers already earned stops being a card they forget.

Don’t have one? We host it. You set the rewards; Givvy runs the program — enrollment, balances, expiry — and your customers carry it from day one. No new hardware, and no new app for your customers to download: the program lives in the wallet they use for every other store.

Be found — by people, and by their agents

Shoppers increasingly ask an AI agent where to shop and what they can save. An agent answers from structured data, or it guesses. A Givvy listing is structured and verified — your offers, your program, your terms, with a verification date on the record — so the answer an agent gives about your business is your real data, not a guess stitched together from old pages.

The commercial questions, answered plainly

You fund the rewards your customers earn at your store — that cost is yours to set when you set the reward. What Givvy charges, how settlement works, and the exact terms for your store are set out in the merchant pack we walk through with you; nothing about the money is sprung on you later. And Givvy’s picture of your customers is aggregate, anonymized, and opt-in only — you never receive a dossier on an individual shopper.

Givvy is in its launch phase. If you run a store — with a program or without one — the conversation starts on our business page.

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